This is the Corolla
Set sail with high spirit
In July 2003, Jim Chan and Wang Shuicai led 11 members and started the Corolla startup team against the scorching heat. In the 960-m2 iron sheet workshop, the young team was high spirited and determined to manufacture the best and the most professional cake display cases.
Perseverance finally pays off
Tenacious and quality focused, the young Corolla starting from scratch finally embraced the first spring in 2004 since its startup, and has been infusing such tenacity and quality focus into its soul. After several partnerships with GEA Indonesia, Corolla demonstrated the unique vigor and vitality of a small business with accurate corporate positioning, quality products and first-rate service. Winning the favor of Indonesia’s largest commercial refrigeration machine importer and distributor, Corolla was handed the olive branch and invested with USD 200,000 by GEA Indonesia. This investment has injected new blood into Corolla’s development.
In the same year, Corolla decided to found its own glass manufacturing company to resolve the problem of no conforming highly-functional main parts for cake display cases. In May 2004, General Manager Jim Chan, and partners Wang Shuicai and Xiang Nanfeng established the Bainian Glass Products Co., Ltd. in a workshop less than 300 m2. A heating hollow glass module suitable for all climates and different elevations was developed, providing a strong support for Corolla’s manufacturing of high quality cake display cases.
Excel and win the opportunity
In 2005, Corolla developed the preset cold drink machine series, and made the pioneering attempt of applying synchronous motors to cold drink machines. In April 2005, Corolla made a figure in the spring Canton Fair (now known as China Import and Export Fair) for the preset cold drink machines and became an industrial benchmark. Drawing the attention of CARPIGIANI, the world’s best ice cream maker from Italy, Corolla was visited by CARPIGIANI management soon after the fair. After several field trips, CARPIGIANI reached a MOU with Corolla in regard to OEM partnership. In December 2005, Corolla received the invitation from Mr. GINO, COO of CARPIGIANI.
After participating in the KELON Confortec in February 2006, General Manager Jim Chan and technical partner Wang Shuicai headed towards CARPIGIANI Headquarters in Bologna, Italy on invitation. The century-old company has its own ice cream college and the world’s best ice cream maker factory. After one-month intensive training of Jim Chan and Wang Shuicai on granita machine and ice cream maker manufacturing technologies, CARPIGIANI immediately singed the cooperation agreement with Corolla in regard to processing and manufacturing granita machines. For years afterwards, Corolla has been CARPIGIANI’s only granite machine provider in the world. To improve Corolla’s refrigeration technologies and techniques to ensure the quality of granita machines, CARPIGIANI sent two senior engineers to Corolla in May 2006 for two-month field training on Corolla’s refrigeration technologies and manufacturing management. The training has allowed Corolla to advance rapidly in refrigeration technologies and techniques and become an industrial leader.
Develop rapidly into a large business
With rapid development, Corolla realized an output value of RMB 17,000 per square meter in 2007, making the original plant unable to meet corporate development demand. In June 2007, Corolla was relocated to a plant of 2,800 square meters in Dongsheng. Bainian Glass was also moved to Dongsheng Yumin Industrial Park. By then, Corolla had expanded the business area to 6,000 square meters and total employees to 60 persons.
After the relocation, Corolla unfolded internal management reform and built the organizational structure preliminarily. With the management model heading towards standardization and the introduction of ERP supply chain management, Corolla has made a long-term plan for scale-based operation management.
Amaze the industry as a dark horse
In 2008, the visionary Corolla started to explore the business unit management model for professional product manufacturing, and decided to establish Cold Drink Machine Business Unit and Baking Equipment Business Unit. Under the business unit management model, the cold drink machines and cake display cases were unprecedentedly improved in productivity, technical development, process improvement and quality control. Furthermore, Corolla was awarded several product design patents and two utility model patents—“A Transparent Double-deck Bucket with Thermal Insulation” and “A Self-Balancing Capillary Liquid Separation Device”.
In the same year, the company decided to open up the domestic market, so we took park in the 14th International Hotel Supplies Exhibition in Guangzhou. The debut of cake display cases of Corolla has astonished the audiences with novel design and domestic leading technologies. Rapidly, Corolla established a leading position in the domestic market.
During the process to study modern enterprise management, Corolla has always stuck to offering high-quality products and services for clients and adhered to the principle of sustainable development, making itself a legend in commercial refrigeration industry at that time. Although the whole world was suffering from financial crisis, the company was exempted from the influence in its turnover. On the contrary, the turnover increased over 400% on a year-on-year basis. There were theme reports in Zhongshan Daily, Guangzhou Daily and industrial newspapers. According to the statistics of the Customs, Corolla was ranked at the fourth place for export growth in Zhongshan in 2008.
Profession and fine workmanship lead to impressive fame
In 2009, Corolla, which was sensitive to the market trend, grasped the opportunity as usual. It began to develop individualized and sustainable development strategy. To this regard, Corolla spent tens of millions RMB to introduce high-power fiber laser cutting machine and AMADA CNC bending machine, which greatly improved the quality and productivity of sheet metal processing. It also took the lead to produce cake display cases in assembly line, reducing work load of employees greatly and improving productivity, salary of employees and product quality to a larger extent. Regarding technical improvement, An Atomized Frost Water Treatment Device was approved. In the same year, the factory was enlarged to nearly 10,000 square meters with nearly 100 employees. Over 4,000 sets of cake display cases were manufactured and sold and over 3,000 sets of cold drink machines were manufactured and sold. In addition, over 13,000 square meters of deep-processed glass were produced and sold.
The strategy of Corolla did not only help it get rid of homogenized competition in the market, but also make individualized customization standardized, establishing an example for the industrial development.
Influential Corolla like the sun at high noon
In 2010, Corolla moved towards the direction of profession, fine workmanship, and independent innovation, for which the company made a big investment to build an air-conditioning performance and thermal energy lab at national level, and establish a dedicated R&D team, which has successfully developed brand-new milk shake machine and multi-functional hot drink machine, laying down solid foundation for the company’s diversified operations and the professional manufacturing of the business division. Meanwhile, Corolla also actively studied supply chain and logistics in modern business management, and proposed the concept of establishing gravity warehouse and delivering materials under ERP supply chain management module. This year, Corolla accomplished the grand planning to explore domestic market and distribute business overseas.
Exquisite Products from Corolla
In 2011, Corolla started the establishment of quality system and obtained ISO9001 quality management system certificate, GS, CE, ETL and other professional certificates, pushing the quality of products to a new stage. In the same year, the company was awarded “China Premium Manufacturer” and acquired a utility model patent for An Atomized Frost Water Treatment Device. The company has exceeded the annual sales revenue of RMB 60 million.
Smart Service, Pioneer of the Industry
In 2012, Corolla took the lead to propose the concept of full life cycle smart manufacturing and smart service (PLM) with an aim to offering a set of smart product manufacturing, smart quality control, and smart product service solution for the refrigeration industry. In the same year, it cooperated with Mechanical Engineering School of Huazhong University of Science and Technology to launch the full life cycle project officially. In order to implement this project smoothly, the executives of the company decided to start business in control system and established Zhongshan Corolla Smart Technology Co., Ltd. The establishment of Zhongshan Corolla offered a solid foundation to smart manufacturing, smart quality control, smart post-sale service, product performance data analysis and product performance optimization.
That year, the company acquired several utility model patents like Chocolate Machine Ejection Faucet and Snow Melting Machine Ejection Faucet.
Classics achieved by great master
In 2013, Corolla relocated to a new factory with an area of nearly 30,000 square meters. In order to maintain efficient management, lean management and controllable management, Corolla applied MRP production and manufacturing module on the basis of ERP supply chain management module successfully. The delivery-based material supply management mode was thus achieved and succeeded.
美科研发团队历时近两年研究和上线验证，一套与ERP企业管理软件相辅相成的PLM产品智能制造和智能服务的WEB 管理平台成功完成，开启了美科产品智能制造和智能服务与物联网、大数据结合的新纪元。当年公司先后通过了《基于WEB的制冷设备全生命周期智能生产与维护系统》、《一种冷饮设备的料桶出料结构》和《一种应用新型搅拌系统》等多项实用新型和发明专利。多项实用新型技术的应用使美科的冷饮机械产品各项性能指标在国际同行中处于遥遥领先，其中雪融奶昔机以其适用饮品的广谱性、精细的口感、高效节能和人性化操作更是获得多家国际上市饮品制造巨头认可和青睐，美科雪融奶昔机已成为法国HENESSY的柑曼怡鸡尾酒、意大利FABBRI的克林菲朵、澳大利亚FROSTY BOY酸奶等现调饮品的战略合作设备。
Corolla R&D team has spent two years in research and launch verification. A set of PLM product smart manufacturing and WEB management platform, which are used to coordinate with ERP, has been developed successfully, opening up a new era for the combined smart product manufacturing, smart service, Internet of Things, and big data of Corolla. In the same year, the company acquired several utility model patents and invention patents for WEB-based Refrigeration Equipment Full Life Cycle Smart Production and Maintenance System, A Cold Drink Equipment Output Barrel Structure, and A Utility New Mixing System. The application of multiple utility new technologies has enabled Corolla to lead cold drink machinery performances in the world. The broad spectrum, fine taste, high energy efficiency and user-friendly operation of “snow-melting” milk shake machine and the drinks have won the recognition and favor of multiple global drinks giants. The milk shake machine of Corolla has become the strategic equipment for French HENESSY Grand marnier cocktail, Italian FABBRI Cremafredda and Australian FROSTY BOY yogurt and other mixing drinks.
The company decided to establish the third business division — Freezer Division to complete the product category and offer high-quality freezers to international five-star hotels. The Freezer Division is going to produce European freezers with international quality. Therefore, the executives of the company flew to Korea by purpose to investigate one famous freezer manufacturer. After they returned to China, they began to plan the site and design the production line for Freezer Division with all freezers design for kitchens of high-class hotels.
Exquisite technology creates miracles
In June 2014, the R&D team of Corolla accomplished the design and test for different freezer products that are provided to kitchens of high-class hotels. Several utility model patents like A Refrigerator with Independent Refrigeration Module and A Refrigerator with Electronic Expansion Valve. Corolla took the lead to apply embedded independent refrigeration module and quasi variable frequency refrigeration and control technology with electronic expansion valve to its freezers, which are easy to maintain. It presents outstanding, perfect, low energy consumption in refrigeration performance in different environments and overcomes the poor adaptability of capillary tubes and shortcomings of inaccurate refrigeration process control. In October, the company invested RMB 10 million to build the first 21-station automatic freezer production line with multiple varieties and linear foam cabinet in China. It produces a finished freezer every 9 minutes.
Smart Corolla, Example of the Industry
In December 2014, Corolla Smart Technology Co., Ltd. developed ITO thermal glass temperature regulating control system with Bainian Glass Co., Ltd. successfully to ensure the consistence and regulation of surface temperature of different glasses of the display cases, which made Corolla display cases extremely capable to display in highly humid environment. The glass will not have dew or fog even in humid environment, addressing the problem that even a famous British brand could not solve in the past.
From then on, Corolla Refrigeration, Corolla Smart, and Bainian Glass formed the initial shape of Corolla Group.
Corolla is a national high-tech enterprise with a professional R&D team with over 40 members, 60 well educated talents with college education or above, dozens of top technical and management talents of the industry. Upholding the philosophy of “science and technology leads the future”, the company has reflected the wisdom of a modern high-tech enterprise from R&D to technology and manufacturing.
The office and production are managed by ERP, including MRP management, while the product manufacturing process and post-sales process are managed by PLM full life cycle smart manufacturing and service; the company has developed quasi variable frequency refrigeration technology independently, which is the first invention of the industry. In addition, the company has a national high performance and thermal energy lab and over 30 utility model and invention patents.
Meanwhile, Corolla is the only manufacturer with capabilities in developing and manufacturing electric field, temperature field, moisture field, pressure field and other control systems. It adopts Internet of Things and big data and other ICT technologies to have full life cycle smart manufacturing and service during production and service process of the products. It is also the only manufacturer with capabilities in independent development, cutting, hot bending, lamination and hollow glass processing for thermal glass of commercial refrigeration display cases.
Today, Corolla has the most advanced high-power fiber laser cutting machine, CNC punching machine, bending machine and other large equipment among peers, and the unique automatic linear foam and mixed refrigerator production line in China. It has 160 full-time production employees with less than 2% annual turnover rate. It produces and sells 10,000 sets of display cases, 15,000 sets of cold drink machines, 4,000 sets of kitchen freezers and 50,000 square meters of glass processing a year.
The company has been ranked at the first place for cake display cases export in China for 9 consecutive years, which are exported to more than 80 countries and regions, realizing its grand planning at the beginning and becoming the leader in cake display cases in China.
Cold drink machines, especially snow melting machine and yogurt machine, are of global leading level, which have become the pronoun of high-quality and efficient snow melting machine in China.
These impressive figures are from Corolla’s future thinking. It improves the manufacturing capacity with science and technology, and the value of brand with innovation. Only a company like Corolla can enjoy a better future; only a company like Corolla can be admired with positive social status.
This is Corolla
Be thankful to the past and considerate to the future!